Holafly Plans.
The first global data plan. One subscription instead of a SIM card for every country.
- Role
- Creator · Head of Subscription
- Company
- Holafly
- Years
- 2024 → now · with Holafly since 2022
- Built in
- Asia · Egypt · Dublin · Panama · Lisbon · Colombia
- Coverage
- 160+ countries
- Status
- Live, and I still run it
01 · The idea160 SIM cards become one plan.
After about a year and a half as Holafly’s growth consultant, the mission was clear: turn Holafly into the first global operator in history.
Travellers bought a data plan for every trip and every country. Plans turned that into one subscription that works in more than 160 countries.
02 · The routeSketched in Asia, built on the move.
I spent three months in Asia living as a digital nomad: exactly the kind of traveller who would end up using us. I tested the product and other providers to understand their real problems and needs.
The beta closed in December 2024, with the first sale landing just as I arrived in Egypt. We went on sale in January 2025. Then came Dublin, Panama, Lisbon, Panama again and Colombia, and after that a lot of Lisbon and Dublin, for work. As for testing it, I’ve done that in many more places.
03 · What I didProduct, business and team, from zero.
The first global data plan: one subscription, 160+ countries, cancel any time.
Holafly’s first subscription model, designed and scaled from scratch.
Built and lead the team behind it, reporting to the COO and the founders.
04 · Out in the worldWhat people saw.
05 · TodayStill growing, with an extraordinary team.
Since we went on sale in January 2025, the project hasn’t stopped growing. Today we’re one of the leading connectivity solutions in the world for frequent travellers.
I lead a team of people who are extraordinary at what they do, making sure Holafly Plans keeps evolving into its best version, for more and more travellers around the world.

