NewThink 03 · Part 1 of 3
The currency was your mental health
“We’ve spent years living in the economy of attention and validation, and only now do we see what the currency was: our mental health.”Read it →
Creation is an infinite loop of input/output.
Here you have my outputs. Also some of my inputs.
IN · 01A · LOOK01
IN · 02A · LOOK02Build 01Holafly
Plans
OUT · 03A · BUILD01Plans
IN · 04A · LOOK02
IN · 05A · LOOK03The Creative ActRick Rubin · Read 01
IN · 06A · READ01
IN · 07A · LOOK04
IN · 08A · LOOK05“The currency was your mental healthThink 03 · Essay
OUT · 09A · THINK03
IN · 10A · LOOK06
IN · 11A · LOOK07Listen 04Crate 02
Minimal
IN · 12A · LISTEN04Minimal
IN · 13A · LOOK01IN · 14A · LOOK02Mujō 01無常Mujo
Club
OUT · 15A · MUJO01Club
↓ ScrollInput · Look01 · Hong KongDrag it · tap a frame to open it
Part one: what comes out.
Two kinds of output: products that scale and writing that helps me think.
Output · Build 01
Holafly Plans.
The first global data plan: one subscription, 160+ countries. It turned Holafly into the first global operator.
I’d been Holafly’s growth consultant since 2022. In 2024 I joined to build this from zero with the founders: sketched in Asia, first sold in Egypt, built between Dublin, Panama, Lisbon and Colombia. I still run it.
160countries. 160 SIM cards.
- Countries
- 160+
- Milestone
- First global data plan
- With Holafly
- Since 2022
Before Plans, I grew other products. A few numbers, since you scrolled this far.
28Musers across two continents. Peoople · 21 Buttons
+101%new memberships for Aulart, at Product Hackers
85%onboarding conversion, up from 40%. Peoople
4startups founded, one picked by UNICEF and ISDI
Clients along the way: AXA, P&G, Philips, Balearia, Banco Santander, IKEA.
Output · Think 02
Overthinker
Physics, economics and the occasional bad analogy. This is where the inputs get processed: short notes and long essays.
All writing →Part two: what goes in.
Three inputs that shape everything above: what I look at, what I listen to, what I read.
Input · Look 03
When I’m not building, I’m looking.
Film, mostly on the street. Every trip becomes a roll. Keep scrolling and it develops frame by frame.
Look01 · Hong KongLooking up in Kowloon
Input · Listen 04
This is what sounds in my room while doing this
Find your vibe, play it loud, then keep reading. Everything gets better with music.
Input · Read 05
Books that changed how I build. Borrow the list.
Mujō 01
One more thing: Mujo Club.
Mujō is a Japanese idea about paying attention to what’s in front of you, and appreciating it. Mujo Club takes that somewhere practical: a club for people who make things to express themselves. Still under construction. Come and have a look.
Words fade when nobody looks at them. Move over them to bring them back.
mujoclub.com →
ABOUT · NORWAYNow · September 2026 · this month’s inputs and outputs
- City
- Alicante
- Building
- Holafly Plans · Lifesound
- Writing
- Essays, and part 2 of “The currency was your mental health”
- Listening
- Press play anywhere
- Reading
- Ficciones — Jorge Luis Borges
- In the camera
- Next roll: Bali, Indonesia
Say hello.
That’s me, more or less. If you’re working on something creative that needs to grow, I’d like to hear about it.
Write to me →